If you've ever found yourself stuck in a conversation where neither of you speaks the same language, it can feel like trying to find your way out of a maze, in the dark — frustrating and potentially painful. Now, take this and apply it to the customer support world — it can be similarly frustrating (and potentially painful). Businesses are expanding faster than ever, connecting with customers across the global, but that connection becomes a major speed bump when language gets in the way.

This is the challenge so many global organizations face today: how do you offer exceptional support to a diverse, multilingual customer base without skyrocketing operational costs or overstretching resources? It’s not easy. Language barriers slow everything down, lead to inefficiencies, and force businesses to spend big bucks hiring multilingual agents or outsourcing to specialist teams. And when you factor in stats like 70% of customers believing they’re more loyal to companies that provide customer support in their native language, the stakes get even higher. Language barriers are no longer just an inconvenience—they’re a make-or-break factor for customer satisfaction and retention.

And this is where operational conflicts arise. As more and more companies move toward centralized support models—whether to reduce costs by outsourcing to consolidated regions or to streamline operations—they’re potentially neglecting the needs of their global customers. How do you provide consistent, high-quality support to customers across Tokyo, Paris, and Buenos Aires without breaking the bank?

We've heard this cry from our customers loud and clear, which is why we wanted to flip the narrative with LogMeIn Rescue’s new Live Translation package. This new offering delivers an innovative way for companies to provide seamless support in real time, in any language, without skyrocketing their costs or support degradation. It brings effortless language translation right into your support team’s hands, seamlessly blending into their workflow while saving time and resources. From live chat conversations to translating the on-screen text of remote desktops, this innovation ensures technicians stay focused on solving problems, not scrambling to understand error messages written in German or website pop-ups in Portuguese. Let’s break down Rescue's Live Translation package into its two big-ticket features:

Live Chat Translation

Gone are the days of franticly copy-pasting into Google Translate when a message in another language appears. This feature translates chat conversations in real time, directly within the Rescue’s console.  Agents can now seamlessly switch between languages, offering a native-like chat experience to customers. The process uses easy default language settings and even lets admins tweak glossaries to tailor translations for your specific business needs. This flexibility lets companies deliver professional, on-point communication, regardless of the language spoken by the agent or customer

Live Screen Translation

Imagine a technician connecting to a remote desktop where error messages, user settings, or browser pages are all in a different language. They could waste precious minutes struggling, toggling system settings, or using clunky workarounds. This is where Live Screen Translation jumps into action. Support technicians can just hover over the on-screen text, and like magic—the system translates everything into their preferred language instantly. Screen translation eliminates the guesswork, speeds up fixes, and reduces session handle times without a hitch.

So, what’s the real payoff here? The Translation package is about transforming your support operations and delivering tangible benefits. For starters, customer satisfaction skyrockets when users can communicate in their own language, reducing misunderstandings and building trust through clear interactions. On the flip side, your business reaps significant cost savings by eliminating the need for dedicated multilingual teams—now you can centralize support in cost-effective regions and let Rescue handle the language complexities. Add to that the ability for agents to resolve issues faster, thanks to reduced friction during sessions, and you’ve got happier customer and technicians.

Supporting a global audience isn’t a "nice-to-have" anymore—it’s a necessity. But being global doesn’t have to come with increased costs or optional hurdles. Rescue’s Translation package is the bridge between you and your customers, no matter what language they speak. By enhancing speed, efficiency, and overall quality of support, this innovative suite empowers your support team and your business to thrive in any market.