Mobile devices have become indispensable for businesses. From field workers using tablets to executives running operations from their smartphones, the BYOD (Bring Your Own) devices are core to daily workflows.
A recent survey by Zippia can attest to that, as it found that employees use an average of 2.5 personal devices for work, including computers, smartphones, tablets, and e-readers. Employers are on board with this trend: 80% of companies believe mobile phones are necessary for their employees to do their jobs.
Managing and securing all these devices can be tricky. That’s why Mobile Device Management (MDM) is no longer a “nice to have”—it’s a necessity.
For MSPs already offering IT management services, introducing MDM as part of your solutions can address critical challenges for clients while unlocking an additional revenue stream for your business.
The Benefits of MDM for Your Clients
MDM isn’t just another IT tool—it’s a game-changer for businesses relying on mobile devices. By introducing MDM to your clients, you give them access to significant benefits:
- Enhanced Security
With mobile devices usage, comes the risk of unauthorized access to business and/or confidential data—especially with lost or stolen devices. Using an MDM platform, IT can ensure device and data security—by encrypting disk encryptions and the use of strong passcodes, blocking access to unsafe material, remotely locking and wiping lost or stolen devices, and separating business and personal data on BYOD.
Leveraging MDM, IT can also ensure that devices are following company policies and create configurations to maintain compliance remotely across groups of devices. This significantly reduces the risk of data breaches for your clients and helps protect sensitive company information.
- Boosted Productivity
MDM ensures mobile devices remain functional, updated, and compliant. These capabilities reduce downtime, keeping employees at peak performance.
- Cost Savings Through Automation
When device management, configurations, and updates are done manually, the result can be lost production and cause potential human error. With MDM, MSPs can securely manage employee-owned devices. This can save clients time and, ultimately money, by centrally managing every step of device management on a single platform like LogMeIn Resolve MDM. Automating tasks such as device enrollments, configurations and app installations can decrease errors and save up to 30 minutes with faster device setups.
- Centralized Management
Forget juggling multiple dashboards. MDM consolidates all device management tasks into a single platform, simplifying IT operations for clients. Mobile device management takes the complexity out of managing different software to monitor and track devices in real-time in the age of BYOD.
The Zippia survey found that over 17% of employees use their personal devices for work without telling IT. Even with a BYOD policy in place, this lack of transparency can cause significant security problems. Leveraging a single management solution tool like LogMeIn Resolve’s mobile device management allows you to monitor, manage, and track devices in real-time, giving your clients assurance that company data will be secure whether employees are using personal devices or company-owned assets. MDM also gives you the ability to help with recovery of company-owned equipment via location tracking (for Android and iOS devices).
Proven Tactics for Selling MDM
To incorporate MDM into your offerings successfully, you’ll need a solid sales strategy. Here are effective ways to position MDM in conversations with your clients:
- Highlight Security Concerns
Point out the rising number of mobile security threats. Use real-world examples and statistics to show how MDM mitigates risks like phishing, malware, and data breaches. Reference how MDM can offer enhances security features such as separating business and personal data on BYOD devices, configure restrictions to ensure compliance, and remotely locking and wiping lost or stolen devices.
- Focus on ROI
Help clients see the bigger picture by demonstrating how MDM saves costs, improves operational efficiency, and boosts overall productivity. For example, emphasize how managing BYOD policies through MDM reduces hardware spend.
- Run Demos
There’s nothing more convincing than seeing MDM in action. Show off functionalities like real-time device monitoring, remote troubleshooting, and active app management. To get a deeper look at how LogMeIn Resolve MDM streamlines MSPs management of client mobile devices, check out some of our upcoming MDM webinars.
- Connect to Business Goals
Align MDM benefits with the specific challenges faced by your clients. For instance, field-based businesses may value remote troubleshooting, while retail clients may prioritize mobile payment security.
- Leverage Case Studies
Share successful examples from other clients who’ve implemented MDM. Highlight measurable improvements like reduced downtime, strengthened data security, and streamlined processes — Reference LogMeIn’s customer testimonials on ways to format examples and key features to showcase.
MDM Adoption Creates Long-Term Value
For MSPs, selling MDM is more than just providing a product—it's about positioning yourself as a partner who understands and solves business challenges. With MDM, you’re offering a solution that improves operations, enhances security, and delivers tangible ROI for your clients.
Gain a Competitive Edge with Resolve MDM
Equip your clients with the tools they need to thrive in today’s mobile-driven business environment. Position MDM as a strategic solution and strengthen your role as a trusted MSP. Give your clients greater peace of mind, knowing they can manage an otherwise complex process with a simple-to-use, powerful mobile device management platform like LogMeIn Resolve MDM.